Apr 09, 2022
In General Discussions
Editor's introduction: With the development of the Internet, the e-commerce industry has now penetrated into various places, and the development of the e-commerce industry has made traffic a necessary factor for various platforms to strive for; the author of this article shared some thoughts on e-commerce and the future of e-commerce. Views, buy email list let's take a look.A friend of mine recruited this year was asked this question during an interview: "What do you think the future of e-commerce will look like?" After that, I also did some simple thinking on this question, and I want to discuss it with you today. , here are some of my thoughts and ideas.First of all, it must be admitted that this is a very big problem.Before we talk about the future, we must first understand what the current e-commerce looks like. Let's take a look at the distribution of the current mainstream e-commerce categories: First, the e-commerce apps are classified from the perspective of business model, which can be mainly divided into three categories: content e-commerce, brand e-commerce and platform e-commerce.Each business model of e-commerce buy email list will have its own set of gameplay and operation models. First, we can look at how these three types of e-commerce make money.Content e-commerce relies on advertising, content promotion, enterprise account marketing and other means to make profits.Brand e-commerce relies on its own brand premium capability and commodity sales to make profits.Platform e-commerce relies on collecting merchants' check-in commissions. Once they have a set of mature gameplay and user groups, major brands begin to explore more profit models, so the positioning between products is now blurred.The simplest example is that Taobao’s live broadcast, Weitao and other high-quality content are getting closer and closer to content e-commerce. Both Yanxuan and buy email list Youpin will sell other brands’ products on their own platforms and earn commissions. Develop more profitable ways on the plate.A very simple summary - the status quo is that there are giants in every field, and the boundaries between everyone are beginning to blur, and everyone is trying to expand in more fields; this is a very simple conclusion, let me try enrich it.