Apr 03, 2022
In General Discussions
I'm Emma Huschka, Social Media Director at Logistical Position. I'll teach you how to pivot your paid social strategy with Facebook and Instagram based on the latest trends in response to COVID-19. We need to make changes regarding paid social strategy during COVID-19 for this fast-paced dynamic situation. Agenda Day: Paid Social Media Trends During COVID-19 How to Engage With Your Audience Facebook Resources for Your Business Paid Social Media Trends for COVID-19 CPM costs were extremely low during March and early April see prospecting prices stabilize and recover to steady averages According to Social Media Today, Facebook's daily active users grew by 77 million this quarter, the biggest increase since 2011Nearing three billion total users on a single family of apps: Facebook, Instagram, Messenger and WhatsApp Due to the pandemic, many advertisers are suspending their advertising efforts, now is the time to run your ads Now is the time to use paid social networks , when COVID-19 first hit, we saw CPM emerge as a trend. The cost per 1,000 impressions on Facebook and Instagram was low until early March and most of April. These costs have recently returned to normal levels. I think what we saw early on is that a lot of businesses in this moment of panic are asking, "What do we need to do immediately to support our business?" “Many businesses suspended advertising during COVID-19, causing ad space prices to plummet, which was exciting for customers pushing during this time. We got a very good cost per 1,000 impressions during this period, which is important as the Employee Email Database number of users increases. Userbases are growing A lot of people are at home right now. According to Social Media Today, Facebook's daily active users grew by 77 million this quarter, the biggest increase since 2011. Not only were these platforms huge before the pandemic, but now with more time at home and more time to spend on mobile devices during the pandemic, users are spending more time on mobile and social networks. Facebook keeps growing, and the user base has also grown. Facebook, Instagram, Messenger and WhatsApp are on the rise. Since last month, the family of Facebook applications has been close to reaching three billion users. As I mentioned earlier, many advertisers paused their advertising at first. However, it's even more important now to make sure your customers hear from you. Now is the time to focus on brand awareness and think about how you can be there for future customers. People are getting back into advertising, and it's a really good time to increase brand awareness. We have recently seen many opportunities to increase brand awareness and attract new customers at a lower price as many advertisers retreat from social media. This is the perfect time to prospect for new customers by engaging with them in creative ways. How to interact with your audience: Practice empathy Connect with your customers Show your support Prospecting future customers Think outside the box Practice empathy Make sure you have the right message. Connect with your customers appropriately during an uncertain and difficult time for many people. Show empathy and make sure you recognize what is happening right now. Recognize what you can do for your client during this time. Acknowledge what they are going through. Many people are either out of work or facing other struggles. Maybe they have kids at home and are trying to be a teacher. Maybe they work from home. There are a lot of new challenges, and recognizing that is huge. Do it in a way appropriate to your brand. Obviously this is going to change depending on the industry you're in, but being empathetic and not being afraid to acknowledge difficulties is key, as is making sure you're doing it in a way appropriate for your brand. Connect with your customers As I mentioned, it's important to build relationships with your customers and understand how you can add value.