At their core, landing pages that convert go directly to email list real people with real problems looking for real solutions. And people are people. This means that the lowest, non-negotiable, and absolutely essential elements of every high-converting landing page are the same. –aaron orendorffimagine: you launch your incredible ppc campaign via google or facebook ads. You get tons of clicks. But… your conversion rate is low. Really low. Below the average of 4.02%. Or at least… lower than you want. Your landing page has a job. And it doesn't work.
Which give? How to create a high converting landing page? This video is a segment of "Growth decoded" - a show that explores the relationship between customer experience and business growth - one topic at a time. Subscribe here and never miss an episode! Keep reading for 8 reasons why your landing page isn't converting - and how to fix each one:visitors don't trust you you have too many distractions you talk too much your email list messages do not match you are too demanding your cta sucks you don't create urgency your offer just isn't good enough reason 1: visitors don't trust you when you send visitors to a lead capture form, you're asking them to give you something personal, even if it's just their email. Would you give your email address to a total stranger?
I hope not! You need to create a connection with email list your visitors and trust them before asking them anything. The solution: use social proof video testimonials and reviews are powerful ways to build trust. For reviews, use badges from trusted review sites like trustpilot or g2. Show visitors how people like them have benefited from your product or service. Ju3jq505n lp1 highfive displays scores from review platforms like g2 and capterra on this landing page. High ratings from these trusted sources can help convince visitors to convert, especially when you display reviews right above the cta. (source)make sure your social proof is credible.