We therefore always analyze the traffic data and the histories of the medium on which we are going to carry out the test (newsletter, institutional site, blog, e-commerce, ..) and based on that we evaluate how long our special email list experiment will last. But now tell me a little about your experiences in a / b testing: have you ever used them? If so, with what results? Does this seem like an effective tool? If, on the other hand, what you are looking for is a partner who will help you develop the right a / b test strategy to get to know your target better, contact us and book a consultation !
A few months ago we saw together how to choose the best newsletter sending system for every need and now maybe your company has decided to start an e-mail marketing activity , chose the most suitable software for sending special email list and it has been entrusted to you. The task of creating and managing the mailings of communications. But how do you create a newsletter and what are the steps to follow? First of all: no panic! Every good newsletter sending system has an editor inside - usually very intuitive and simple to use - which helps in the creation of the graphic layout and the structure of the email.
Really very intuitive and practical are for example the magnews editor and the very famous (at least for insiders) bee, owned by mailup. But that's not enough! Entrusting the creation of a newsletter to drag and drop editors without special email list knowing the "theory" can in fact be very dangerous and counterproductive: it would be a bit like driving a supercar with autopilot without knowing the rules of the road. In this article we will therefore see together what are the fundamental elements in creating this type of communication (be it a newsletter, a dem or a transactional email), how to manage them and how to create a newsletter step by step .