So, if we take into account the study carried out by Shopify where it was found that 59% of consumers do webrooming and 54% practice showrooming, we can deduce that both purchasing strategies are not opposites. However, they do have Telephone Number List important differences, for example, webrooming is based on omnichannel, since the client carries out an extensive pre-purchase investigation the Telephone Number List is supported by various contacts with one or more companies through various means; in showrooming, on the other hand, one of the most important differentials is the final price Telephone Number List and the location, given that the user already knows the product and is determined to buy it.
In webrooming, there are particularly important segments, such as clothing and footwear, where potential consumers still need Telephone Number List physical stores to try on and measure the products; while, in showrooming, one of the most relevant areas is electronics, since each device model is the same in each store and they only compete for price, guarantees, gifts, among others. That said, it remains to talk about how your Telephone Number List can take advantage of webrooming to boost sales in your business. How to take advantage of the ROPO effect to boost the business? Webrooming is also Telephone Number List known as ROPO (Research Online, Purchase Offline), that is, online research, physical purchase.
This means that physical stores are threats to online retail and showrooming. On the other hand, e-commerce sees how Telephone Number List consumers do webrooming to obtain better shopping experiences. In this sense, there are some practices or sales strategies that can optimize your opportunities and get the most out of Telephone Number List webrooming. Get to know them! omnichannel strategy Having a unified customer service strategy will allow you to offer a consistent experience at each point. Users who come to your website looking for information about your products or request Telephone Number List your catalog through social networks,