Genius is the dream, where Collection has the consistency, and Grenoble the DNA. That's what our strategy is based on now and also in the future, all under the Moncler umbrella.
Ruffini continued: www.monclersoutlets.com "A new Moncler chapter has started. I bought the company in 2003 and at the beginning, it was really something different but I immediately realised that the culture was already very strong and really interesting.
"Econyl is a fiber that's made from reclaimed fishing line in Scandinavia," Williams explains. "It can be used in lots of different things - it's like nylon. But in this case, we used it on the leggings, which was really cool." How do you top that Try: T - shirts made from old fabric and recycled plastic. "The jersey was made of recovered textile waste from the cutting - room floor, and plastic bottles," he says.
Moncler Genius is one of Ruffini's most daring moves since buying Moncler in 2003, when it was a struggling heritage brand nearing bankruptcy. Since then, Ruffini has turned it into a billion - dollar company based by putting everyone in a simple, classic Moncler puffer.
"Never being a trend driven brand has given Stone Island a continuity that very few brands have anymore," Thomas said. "It's a men's brand. It's Moncler Jacket tough guys with a point of view."
This style is characterized by a cozy design with a detachable hood, welt pockets and elasticized cuffs that guarantee an optimal fit and warmth. Its shiny nylon laque lining protects from the wind, while adding a fun Moncler touch.