You have 8 seconds (probably less) to captivate and retain your audience. Every second and every scroll counts. Your content above the fold should hook your visitors and motivate them to stay on the page. A large page with job title email list poor content above the fold is like a glossy book with a terrible cover. Yeah, yeah, we all know not to judge a book by its cover... but everyone does it anyway. And visitors will do the same with your email, landing page, or article. Should your content above the fold be your #1 priority? Probably not. But with the number of digital users jumping between websites and devices, it's important job title email list that your content above the fold encourages visitors to stick around. That doesn't necessarily mean the content has to have a Buzz feed-worthy headline or a compelling CTA, but it does have to deliver on the promise that brought visitors there in the first place.
What does above the fold mean? Above the fold is the first content your visitors see without having to scroll. Anything that requires scrolling to display is considered below the fold. Newspapers first popularized the term "above the fold". In job title email list a newsstand, only the top headlines and images would be visible, and these were to entice a reader to pick up the newspaper for more. Although there is no crease in your computer job title email list screen, there is the end of a browser window and users have to scroll if they want to see more. Depending on what device you're using, while reading this article, you've probably seen the image and title (and maybe some text snippet) above the fold.
Other sites with large navigation bars and CTAs require you to scroll down to find the article. Imagine this experience in a newsstand - do you job title email list think the newspaper with only the Home, About, Blog and Contact Us elements visible is going to be picked up? I do not think so. What's above the fold for you might be below the fold for them Depending on how you view a piece of content (mobile, desktop, tablet, etc.), what is visible above the job title email list fold varies. For example, take a look at our recent article Inspiration for your 2020 email campaigns .