One of the biggest problems with truly white hat awareness campaigns is how long they take. If you want to rank your site in a moderately competitive niche these days, you need to create remarkable content and build links from real sites that actually send traffic to your site. In this article, I'll show you the exact process I used to build an insane number of links in a short time and I used Mailshake to save time! The background I wanted to rank my website (smbclix.com) for the keyword “AdWords Optimization” and created a huge infographic that was full of actionable Adwords optimization tips for my outreach campaign. I've used infographics to build really good links for my own campaigns and those of my clients in the past and a big Image Masking Service fan of the Guestographic method that Brian Dean wrote about and this case study is heavily based on that method with a few of my own little tips added, the biggest of all is to use Mailshake for outreach.
I'll explain how Mailshake saved me a lot of time later in the article, but first you need to understand some of the other key elements of campaign success. The strategy If you want to reach out to website owners to promote your content, you need to build a solid list of people to contact. To do this, you can use the “leader tracking approach” and the “synonym method”. The leader tracking approach is based on finding sites that already link to the same (or very similar) content as your content (in this case, my infographic). For this to work you will need a backlink tool like Ahrefs or Majestic SEO. Here is the step by step: My infographic was for Google Adwords, so I found other websites that already had infographics on AdWords. One of the most powerful ranking factors used in Google's algorithm is links pointing to a post from other sites. So if a site is ranking for a keyword like "AdWords infographics, chances are that site has great links from equally good sites and those sites are obviously already interested in AdWords infographics because they are already linked to the ranking of sites on the first page. So I started by Googling "Adwords Infographic"