Thanks to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss, Tyler Cameron, Lauren Konyves, Robert Conklin, Chris Evans, Jordan Strauss, Rachel DiNicola, Kati Polaski, Allison Hahn We are entering the second half of this year and having faced economic shutdowns, having reiterated the importance of social impact and the need for accurate information and insight, marketers have come a long way. path.As marketers start to recoup some of their budgets and test new strategies, we should take a step back to reflect on the year we've had and the themes that will transform SEO now, throughout this. year and those to come.Five consistent themes for MozCon 2020 It's time to make some business changes Re-evaluate your vision for your content strategy Understand your audience and their journey Impressions doesn't mean impressedWe can all benefit from automation1) It's time to make some business changes Being an SEO master doesn't guarantee that your Egypt Phone Numbers List advice will be successful. Below are tips for agencies to overcome the next update, and tactics to keep your clients and bottom line happy.Along with consumers and the economy, businesses and agencies have been hit hard. Most businesses believe in an entrepreneurial economy, people with mastery of their skills decide to run businesses, but being a great marketer won't make your business successful.In his presentation, “I Wanna Be Rich: Making Your Consultancy Profitable,”
Russ Jones reviews tactics for keeping your business profitable: Start by finding ways to cut costs:Potentially hire more entrepreneursEvaluate the costs of your office space Evaluate and consider leadership changes Cut service linesExperiment with ways to be profitable: Test new service linesPotentially increase pricesSEO is not dead, it is trivialized.109 markers were surveyed and Heather Physioc found, 66% think content marketing is trivialized, while 72% think SEO is trivialized and 74% of paid search is trivialized.In a world where research companies are a dime a dozen, “unique selling propositions” aren't that unique.In her presentation, “Competitive Advantage in a Commodized Industry”, Heather explains how to find, activate and articulate your competitive advantage with the following framework: To dive into the discovery, Dana DiTomaso emphasizes the importance of this phase to better understand the needs of your client and your project - it is rare for a client to know exactly what they want when they contact you, it is is time invested for which you will be paid, and the review is one of them. agreed to the proposals.Performing a discovery process at the start of a project will help you identify customer red flags. In her presentation, “Red Flags: Use a Discovery Process to Go From Red Flags to Green Lights,” Dana discusses tactics to create a transparent discovery process.