Hello, how are you! I'm Fang Fang, a wild bulk sms service operation practitioner, a simple operation who loves to think and share! I hope my thoughts and my words can give you some help and inspiration. Small partners engaged in operations or marketing will need to learn a basic operational skill & skill - planning activities; because it is difficult for you to complete the KPIs given to you by your leaders and bosses through routine operations, you need to pass Planning activities have a purpose and a framework to complete the bulk sms service KPI indicators that your boss handed you. When you find that the registration volume of new users has dropped sharply, you need to plan corresponding new pull activities and fission activities for users to pull new users;
When you find that the frequency of bulk sms service users' use of the core functions of the product is gradually decreasing and the number of users using the core functions is gradually decreasing, you need to plan corresponding activation activities for user activity; 1) Understand the background of the activity and the reason for doing the activity: In fact, as mentioned at the beginning, the bigger point is to be based on the macro strategic bulk sms service goal of the boss; for example, in the context of winter and summer vacations, the education industry must do new activities; for example It is said that our company needs to get a financing immediately, or is going to go public.
If I want to make my BP look better, I need to bulk sms service frantically brush my number of users to do subsidy and new activities; for example, the current business competition Dao is still in the rough period, there is no unicorn occupation, I need to quickly develop a strategy to occupy the head and the user's mind. 2) Activity purpose: The purpose of the activity is derived from the background and reasons, and the purpose of an bulk sms service activity can also be defined from the user life cycle model; new, retention & activity, conversion, recall, dissemination & momentum. Generally speaking, an activity should not only accomplish one purpose, you can accomplish two or three purposes; but if you are afraid that too many purposes will confuse you, you can make your own judgment based on the priority.