This cooperation is an online education institution, which is mainly engaged in the training of foreign language and mathematics executive list courses for middle and high school students. Before finding us, they have tested distribution fission several times, but the effect is not ideal, the group fission effect is poor, and the executive list conversion rate is low. Therefore, the need for this cooperation is to help them run through the distribution model and convert more users to buy high-priced courses. After communicating the needs in the early stage, we decided to use the training camp as the front-end to attract traffic into the group, and then split the group into a new group.
In the process, we diverted traffic to our own official account, and sold reading courses with a higher unit price of 499 at the back end. Activity data: After executive list going online for a week, through the seed group of 300 users, 1w users were fissioned into the group to listen to the class, and more than 2,000 courses were sold. Before the replay, I would like to talk about why you do a training camp? In most cases, the training executive list camp is prepared for the subsequent transfer of high-priced courses. First, let users have a basic understanding of the course, and then convert users through a series of operation actions in the group.
The essence is no different from the experience course. In the fast-developing education industry, users have been repeatedly washed by executive list various marketing models N times, and they already have a certain immunity to pure experience courses. Therefore, in addition to the value of the course itself, if you want parents executive list and users to pay, you also need to We give users a sense of companionship, so that he has a feeling of learning with classmates in school. Training camp is a good carrier.