This clothing e-commerce company has long used the method of blind box marketing to play KOC. Guided reading DTC - Direct-To-text message service Consumer (translation: direct-to-consumer), as an emerging business model, refers to the direct sales of branded products to consumers, including a new business where consumers' needs can also be directly passed to the brand. model. At present, the growth rate of DTC brands in Europe and the United States and other countries is astonishing. According to the Internet Queen's "2018 Internet Trends" report, new DTC brands in the United States will quickly achieve an annual revenue scale of 100 million within 3-5 years.
There are also many domestic predictions about this, arguing that in the next 5-10 years, the Chinese market will most likely text message service replicate a similar development path. To this end, will launch a series of articles to analyze successful foreign DTC brands and share their business models and marketing methods. Human life has become more and more intelligent and personalized. For example, e-commerce websites recommend products for users through their shopping carts, browsing and search preferences, news and social media platforms help users automatically filter content of interest and provide comments.
Websites recommend restaurants, navigation systems optimize routes, etc. Machine learning algorithms are quietly changing human life. This machine algorithm has also appeared in the clothing industry and is changing the text message service way people dress. Stitch Fix is a DTC brand in the United States, a personalized clothing e-commerce platform that combines machine learning algorithms and design stylists . Through algorithms and design stylists to help consumers choose clothing, data-driven clothing services, simplify user decision-making, and improve user shopping experience . Around 2010, the DTC model began to change from a phenomenon to the norm. The Interactive Advertising Bureau (IAB) of the United States regarded this year as the first year of DTC. Stitch Fix was established in San Francisco in 2011.